runtastic is “In it to End It”: Partnership with Avon Walk Provides Apps to Walkers
Could you walk 39.3 miles in two days? Participants of Avon Walk for Breast Cancer’s nine events across the US can. But runtastic is making their journey a little easier. We’ve teamed up with Avon Walk in the fight against breast cancer by providing each walker a co-branded Pedometer app.
We’re proud to support such a great cause. Avon Walk not only raises awareness and funds for breast cancer research, but the event encourages an active lifestyle, proven to be important for cancer prevention.
A new study reconfirmed that physical activity is highly associated with lower breast cancer risk in women. Researchers at the University of North Carolina found that women who exercised, even moderately, before menopause were less likely to be diagnosed with breast cancer after menopause. Additionally, they concluded that it’s never too late to start exercising; even beginning later in life seems to decrease the risk of developing breast cancer.
“What we can say is, exercise is good for you,” says Lauren McCullough, one of the study’s co-author.
We couldn’t agree more.
And signing up for a two-day walk is definitely great motivation to exercise. 39 miles is no small endeavor, so like any sporting event, training is important. Avon Walk offers great support and resources to train smart with training plans, tips, and group walks. Passion for the cause, alone, won’t carry you to the finish line!
runtastic’s co-branded Pedometer app is a perfect training tool to complement these resources. Participants can not only count their steps during the event, but can also monitor their progress throughout their entire preparation period. Like our popular Pedometer PRO app, the custom app will offer distance, time, pace and calories consumed metrics. And, by sharing a walk with friends on Facebook and Twitter, walkers can reach their fundraising goals. Each post includes a “Donate Now” link to the Avon Walk donation page.
Are you an Avon Walker? Download the app by logging into your Avon Walk Personal Page, and click on the Pedometer button. If you’re not already registered, find an upcoming walk here. Good luck to all Avon Walk participants! We hope you enjoy the app and make walking a habit to stay healthy.
